A healthy relationship starts outside of the bedroom. Specifically, at a little erotic boutique down the road here in Atlanta called Tokyo Valentino. A tiny chain of sex shops calls for a tiny budget with some sexy ideas.
Everyone has a kink, but not everyone wants to talk about it. We devised a safe way for couples to open up about their kinks without feeling ashamed. Imagine Tinder for sex toys. The couple link accounts and swipes through Tokyo Valentino's products. Left for no. Right for yes. If they both swipe right, it's a fit!. Pretty soon, their smile is a little bigger in the office.
To garner more downloads, we devised a fun promotional item to be given out at points of purchases at popular stores for young couples.
We made outdoor ads to direct Atlanta and Miami locals off the app and into the store.
AD: Jaimie Holmquist