Challenge:
Scott is known across America as being the “cheap” toilet paper and the outdated branding wasn’t doing it any favors.
Solution:
It’s a whole new Scott! We modernized Scott with a new art direction, a new copy hook, and new benefit visualizations that pop. All in the middle of a global pandemic AND a national toilet paper shortage. It was a wild time to work in advertising.
OLA
We used our Effie Finalist SPOC model ( strategically produced optimized content) to hit our audiences online with relevant messaging in these fun OLA units.
