Challenge: The hardest part of painting is starting. How do we get people to stop blowing off their paint project and get rolling?
Solution: Don’t Procrastipaint with The Glidden Prep Squad! An elite team of paint preppers out to help procrastipainters to stop procrastipainting by doing everything they need to get rolling.
How did we find all these locals? With this crazy fun, local TV ad and driving a car around town with a huge tape ball. Now, that got us over 120 submissions.