Challenge: The hardest part of painting is starting. How do we get people to get started on that paint project in their home?
Solution: Don’t Procrastipaint! Procrastipainting is the act of blowing off a paint project. It’s a very real issue but Glidden has the answer:
The Glidden Prep Squad! An elite team of paint preppers out to help procrastipainters stop procrastipainting by doing everything they need to get rolling.
How did we find all these locals? With this crazy fun, local TV ad and driving a car around town with a huge tape ball. Now, that got us over 120 submissions.