Challenge:
The hardest part of painting is starting. How do we get people to stop blowing off their paint project and get rolling?
Solution:
Don’t Procrastipaint with The Glidden Prep Squad! An elite team of paint preppers out to help procrastipainters to stop procrastipainting by doing everything they need to get rolling.
[Agency work at Digitas]
Broadcast & Online Videos
How did we find all these locals?
With this crazy fun, local TV ad and driving a car around town with a huge tape ball. Now, that got us over 120 submissions.
Social
