Challenge:

Duralast has a problem — they’re considered cheap by the brake industry. After years of poor quality control, brake techs and shop owners prefer to call it Dura-CRAP.

Solution:

Show your work! When it comes to something as simple as a brake pad, the difference is in the details. Over the years, Durlast has quietly made innovative tweaks to their brake pads, and now it’s time to show it off.

[Agency work at Havas]