Challenge:

With health insurance season right around the corner, how do we get people to sign up for dental insurance with Delta Dental?

Solution:

Let’s continue Delta Dental’s highly successful campaign for another year with a new installment in the adventures of SMILE POWER!

[Agency work at Digitas]

Radio

Seperate Challenge:

Over the quarantine, many people were skipping the dentist. How do we convince people to leave their homes and head to the dentist?

Solution:

With a fun, and relatable one-off ad about everyone’s quarantine hobbies, and the smiles they bring.