Challenge:

At the start of quarantine, yogurt sold out fast, which brought a whole new audience to cottage cheese. Now, for the first time since the 80’s Breakstone’s has the budget to advertise. But how do we modernize a brand voice with only a few assets and a tiny budget?

Solution:

With snappy headlines written by yours truly! We brought culture back to advertising with poppy, fun headline-driven ads portraying the refine flavor and texture of Breakstone’s Cottage Cheese.

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