Challenge:

In 2023, AutoZone launched a new campaign, which means they’ll need a new radio structure for their monthly deals.

Solution:

We’re using AutoZone’s most recognizable brand asset—The Jingle! Everyone knows GET IN THE ZONE! AUTOZONE! But what happens when you interrupt the jingle. It feels like you can’t finish a sneeze and people keep listening till their relieved. Take a listen below.

[Agency work at Havas]

Challenge:

In 2023, AutoZone wanted to create bespoke content for their customers more skilled in DIY car care customers. The ones who see AutoZone as a place for solutions and not deals.

Solution:

We take a new angle in radio and spotlight the real-life issues that car problems can bring and how AutoZone is where they can find a solution.

[Agency work at Havas]

Challenge:

In 2022, AutoZone wanted to be THE authority on car care and DIY repair. How do we break down complicated car repair jobs into easy-to-digest how-tos and teach a new generation of DIY enthusiasts the hows, whats, and whys of car care?

Solution:

We get under the hood with the ultimate Autozoner, a racing influencer, and a former TV host. And with over 50 scripts, shot over six days, covering everything from tune-ups to towing a boat, we create an arsenal of how-to content to carry AutoZone into a new decade of DIY car repair. Below, you’ll find an example for each host. If you’re hungry for more, check out the AutoZone Youtube Channel.

[Agency work at Havas]

Need to get your mower movin’?
Ronnie from TV’s Garage Squad can get your mower charged up and cutting up in under 2 minutes.

Why is cat crime at an all-time high?
Racing influencer, Tiffany can help you pawtect your cat converter from thieves.

Tire(d) of flat single host how-to videos?
All three hosts break down the different ways to fix a flat and get back on the road.

Summer is the season for car calligraphy, A/C Pro, and low-price promos.
We had to get down and dirty in this wash and wax production and A/C Pro promo videos.