Challenge:

Most people consider ALDI as a discount grocery store with a limited selection. How do we convince them that they can get all their holiday shopping done at ALDI?

Solution:

We ran a stop motion showcase of all things holidays all season long and backed it up with simple messaging telling our audience that ALDI has it all.

[Agency work at Digitas]

2022 Brand Campaign

Before I left Digitas, I had the opportunity to contribute to the brand campaign, and this was the beautiful result.

[Agency work at Digitas]